From Clothing to Automobiles – The Cross-border Legend of Fengtai Group

In 1996, Fengtai Group was established in Hefei, initially focusing on clothing production and export. With excellent quality and efficient supply chain management, Fengtai’s clothing is exported to Europe and the United States, becoming a benchmark enterprise in Anhui’s foreign trade industry. However, the founder has always been thinking: How to make the company more internationally competitive?
In 2013, Fengtai Group made a bold decision to enter the automobile export industry and established Anhui Weike Import and Export Co., Ltd. This decision caused a great shock in the industry, and many people questioned: How can a clothing company gain a foothold in the automobile industry?
But Fengtai Group, relying on years of accumulated international trade experience and global customer resources, quickly formed a professional team, starting from the export of used cars, and gradually expanded to the fields of new cars and new energy vehicles. In just a few years, Weike Automobile successfully entered the markets of countries along the “Belt and Road” and became an important automobile supplier in the Middle East, Africa and other regions.
Brand spirit: Dare to break through boundaries, drive the future with innovation, and let Chinese manufacturing go to the world.